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Businesses throw money at digital ads and billboards. They see little to no return on their investment.
There is a good reason for that.
Digital ads are ignored. Online banners are blocked. Radio ads are zapped. Billboards in the distance do not catch the eye.
Except for one type of advertising…
Fleet graphics convert company vehicles into powerful mobile billboards that get attention.
The best part?
They work 24/7 with absolutely no additional effort.
Why Fleet Graphics Outperform Other Business Advertising Options
Fleet graphics are one of the most underutilized advertising methods for businesses today.
And it’s a huge miss, too.
Consider this:
A single wrapped vehicle can generate between 30,000 to 70,000 daily impressions. That’s millions of eyes on your brand every year. And unlike digital banners that can be blocked, zapped, or ignored… Fleet graphics literally cannot be avoided.
It’s why people get caught in traffic behind a company vehicle. The big one with bright colours and clear messaging. Professional vehicle branding and advertising services make ordinary company vehicles into mobile advertising machines that will reach and target customers wherever they are driving, it’s best to use companies like Craftsmen Industries, Inc.
Fleet graphics are backed by data, too.
According to the Outdoor Advertising Association of America, fleet graphics can cost as little as $0.15 per thousand impressions while online advertising can cost upwards of $21 for the same reach.
Impressive, right?
Hidden Cost Advantages for Business Owners
Another huge benefit of fleet graphics is the expense side of things.
Business owners love fleet graphics for this reason:
Traditional advertising solutions like digital ads, billboards, and radio require ongoing monthly payments. On the other hand, fleet graphics only require a one-time upfront cost. A quality vehicle wrap should last up to five years, meaning years of advertising for the initial investment.
Compare this to:
- Pay per click – These costs add up quickly. And they also go dark once you stop paying for them.
- Billboard rentals – Monthly fees that chip away at marketing budgets.
- Radio – Expensive airtime with no assurance that anyone is listening.
- Print advertising – One-off exposure. And then it’s in the trash.
Once a company vehicle has a wrap on it, the advertising is working overtime. Whether that vehicle is driving down the highway or sitting at a job site, the advertising is constantly on and working.
There is another advantage that business owners seem to overlook:
Fleet graphics are 2.5x more effective than static billboards. A moving advertising vehicle attracts eyeballs like nothing else. People cannot help but look at a well-designed vehicle wrap zipping past.
The Impact of Fleet Graphics on Brand Recognition
Brand recognition is the name of the game, right?
Here’s why fleet graphics excel at it:
When a customer repeatedly sees a branded vehicle on the road, something special happens in their brain. They start to remember that business. They start to trust it. And when that service is needed, that business is the first one they think of.
Statistics show that fleet vehicle advertising can increase name recognition by 15x over other advertising solutions. That is a HUGE difference.
But there is even more:
Fleet graphics also help to build authority and trust. Think about which business looks more professional:
- A plain white van with no branding
- A well-branded vehicle wrapped with professional graphics, a contact number, and an easy-to-read brand message.
It’s a no-brainer. Customers trust businesses that put in the work and make an effort to be seen as professional.
It is extremely effective for the following:
- Service businesses: plumbers, electricians, window cleaners, mobile mechanics, etc
- Delivery companies who want to be seen
- Contractors who park vehicles at job sites
- Any business that has vehicles out on the road every day
Every time a company vehicle drives through a neighbourhood, it sends a powerful message. This business is established. This business is professional. This business can be trusted.
Fleet Graphics for Businesses of All Sizes: How to Make it Work
It is a common misconception that fleet graphics are only for big businesses with fleets of dozens of vehicles.
This could not be further from the truth.
Even one vehicle can make a big impact.
A single vehicle driving through town every day can create thousands of impressions per day. Think about that across a week. Or a month. Or a year… The numbers grow fast.
Want to see some real results? Here are some best practices:
- Start small. Start with one vehicle. Then build your fleet of branded vehicles over time as you see results. There is no need to wrap an entire fleet all at once.
- Choose high traffic areas. Think about the roads your vehicles drive on most often. Highways. Busy commuter routes. Commercial areas. The more people you pass, the more brand exposure.
- Keep the design simple. The best fleet graphics catch the eye at a glance. Stick to an easy-to-read, clear logo. Contact number and website. Nothing more.
- Use quality materials. Inexpensive wraps will fade and peel over time. Use a trusted provider for materials and installation. Quality graphics last a long time and look great.
One of the beauties of fleet graphics is that any business can start and scale up as they grow.
Current Trends Driving Fleet Graphics Forward
Fleet graphics continue to gain momentum and become even more popular and effective.
Printing technology is continually improving.
State of the art printing and durable materials mean that high-resolution graphics can last longer and withstand harsher conditions while still looking vibrant and bright.
Businesses are starting to use fleet graphics more in conjunction with their overall marketing strategy. QR codes are appearing on vehicle wraps, linking people directly to websites or special offers and promotions.
There is also a growing interest in sustainable and environmentally friendly printing and installation options for business owners looking to project an eco-friendly or sustainable image.
Bringing It All Together
Fleet graphics services provide one of the most cost-effective and effective advertising solutions today.
The benefits are obvious:
- Fleet graphics cost far less on a cost-per-impression basis than most other advertising options.
- Business owners can put company vehicles to work advertising 24/7 and all over the place.
- A quality vehicle wrap should last several years.
- Fleet graphics build brand recognition and trust among the public.
- Fleet graphics can work for any size business and most every industry.
If a business owner is serious about breaking through and making their company stand out from the crowd, fleet graphics are a powerful tool.
No monthly fees. No ad blockers. No spamming. Just a vehicle on the road advertising and working day and night for the business at all times.
